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  • Emily Matthews

The Importance of Social Media for your Business

With more than 3.5 billion people around the world using social media, it's not going to go out of fashion any time soon!

It doesn’t matter if you run a small independent business or a large national company - social media should be an essential part of your business strategy.

Here are some important reasons why investing in social media will be a great move for your business:

Build brand awareness

It’s quite simple: if people don’t know about your business, they can’t become customers. Social media boosts viability, allowing you to reach a wide potential audience. We’re living in a world where everyone and anyone uses a social media platform so if your business is on social media it’s a very easy and simple way for people to learn about your brand.

Having social media accounts for your business also makes it a lot more accessible to customers. Even if you have a website, your social media accounts make it a lot easier for customers to find you.

Simply having people interact with your content will increase brand awareness and begin building your reputation as a business.

Create more inbound traffic

This is one of the major benefits of having a social media account for your business - driving traffic to your website. Without marketing your business on social media, your business outreach is likely to be limited as you might find it more difficult to reach new customers outside your loyal customer circle. Every social media account you add to your marketing mix is another gateway to your website!

Therefore, the higher quality content you share on your social sites, the more inbound traffic you will generate.

Build relationships

Customers are already spending time on social media platforms, making it a great way to interact and engage with customers on a personal level. Social media helps give your brand a personality and help build genuine relationships as it gives you the opportunity to learn about your audience and their interests.

As social media allows you to have a two way communication with your customers, they can share their questions, thoughts and you can get to know them better.

Brand loyalty

As I mentioned before, having a social media account for your business makes it easier for customers to find and connect with you. This will help improve customer retention and loyalty, and since developing a loyal customer base is one of the main goals for many businesses, social media should definitely be in your strategy! If you’re able to create a loyal customer following, this will provide better engagement.

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